著者

髙橋 和子 江間 諒一

雑誌

スポーツと人間 静岡産業大学 = Sports and human beings

巻号頁・発行日

vol.7, no.1, pp.1-16, 2022-09-30

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The purpose of this study was to clarify how "Jubilo-Meshi" (the meaning of " Meshi" is mealin Japanese), a product of the Health and Wellness Project, came into being and its ripple effects. The "Jubilo-Meshi" was a collaboration among Iwata City, Shizuoka Sangyo University, ShizuokaPrefectural College of Agriculture, Forestry, and Environmental Science, Jubilo IWATA, the IwataChamber of Commerce and Industry, and local businesses, aiming to improve local health andstimulate the economy through food and sports. The "Jubilo-Meshi" was born after one year ofdiscussions starting in 2020. Research methods included organizing project meeting materials andconducting semi-structured interviews with relevant parties. The followings became clear(: 1)the social significance of disseminating "Jubilo-Meshi"(, 2)improvement of local health and revitalization of the local economy(, 3)promotion of physical activityand food education(, 4)presentation of a role model for sustainable activities(, 5)branding of theuniversity and promotion of research by students and faculty, and(6)induction of public awarenessthrough information dissemination. The above results indicate that "Jubilo-Meshi" has become a fixture in Iwata City and has spreadthrough the city in various ways, thanks to the fact that Iwata City has become Japan's No. 1 "sportstown" image.