著者

高橋 勅徳

出版者

東京都立大学大学院経営学研究科経済経営学会

雑誌

経済経営研究 (ISSN:2434690X)

巻号頁・発行日

vol.3, pp.1-31, 2021-03-20

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The purpose of this paper is to approach the formation, maintenance andexpansion of emerging markets, the process by which people are socially formed as market participants, using auto-ethnographic methods. In previous research, the formation, maintenance and expansion of emerging markets have been viewed as a type of transaction involving the emergence of new values, such as populations, networks and clusters, on the one hand, and on the other hand, from legitimizing activities, such as entrepreneurs' alliance with industry standards and institutional authorities. In this paper, therefore, I use autoethnography, in which researchers themselves register with marriage counseling agencies, to clarify the marriage activity market, which was formed as an emerging market in the 2000s.