著者

田中 敬幸

出版者

日本経営倫理学会

雑誌

日本経営倫理学会誌 (ISSN:13436627)

巻号頁・発行日

vol.21, pp.103-115, 2014-02-28 (Released:2017-08-08)

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There is much research about corporate social responsibility (CSR) in the past decade. But its research didn't show the changes of CSR from a perspective of CSR reports. In this article, I examined how the concept of CSR has changed in a time span of a decade. This survey is done using text analysis of CEO letters appearing in the CSR reports of 15 major corporations in Japan during a period of transformational change. The results show that the discourse about CSR in the CSR reports has changed from an abstract definition of CSR toward a concrete definition of CSR. This article contributes theoretically to show that conceptual changes of Japanese corporations social responsibility in CEO letters appearing in the CSR reports in the investigation period.