著者

羽鳥 剛史 藤井 聡 住永 哲史

出版者

日本行動計量学会

雑誌

行動計量学 (ISSN:03855481)

巻号頁・発行日

vol.40, no.1, pp.43-61, 2013-03-28

参考文献数

50

被引用文献数

1

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As suggested in the case of &ldquo;the 100 charismas of tourism&rdquo;, local communities can be improved if at least one ultra-altruistic person engages in cooperative behavior for the benefit of the community. This paper investigated determinants of such pro-social behavior toward a local community by &ldquo;regional charismas.&rdquo; For the purpose, a questionnaire survey was conducted based on determinant factors of altruistic behavior proposed by previous research. The respondents were 1) &ldquo;the 100 charisma of tourism&rdquo; (<i>n</i> = 95), 2) &ldquo;residents living in the same region as the charismas&rdquo; (<i>n</i>= 400), and 3) residents living in other regions (<i>n</i> = 500). By comparing different groups, individual and regional factors of pro-social behavior by &ldquo;charismas&rdquo; were examined. The results suggested that Schwartz&rsquo;s &ldquo;norm activating factor&rdquo; and &ldquo;perceived benefits&rdquo; regarding pro-social behavior directly related to individual factors of charismas&rsquo; behavior, and &ldquo;sympathy&rdquo; among residents directly related to regional factors.