著者

内田 純一

出版者

北海道大学

雑誌

大学院国際広報メディア研究科言語文化部紀要 (ISSN:13470280)

巻号頁・発行日

vol.44, pp.33-64, 2003-03-14

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The purpose of this study is to analyze the role that the corporate strategy plays in theeBusiness. Finally, it is tried to propose a strategic course when the business domain isenhanced to eBusiness area.In a typical research on current eBusiness, The question of the method of the new entryto eBusiness is still open. Moreover, it has been said that the core resource is importantwhen entering about eBusiness by a current early research. However, the method ofclarifying the core resource at a start-up stage of the business is unsettled.In this text, the aspect of value creation was introduced as an index which clarified thecore resource. The aim is in giving the concept of value to a past theory about ResourcebasedView of the firm.This research provides the value creation process in eBusiness by an empirical study.The comparison case study of the theory verification type was chosen as a research methodfor the solution of the research topic. Two companies were picked up as a material of thecase study. The first case is "AMAZON. COM". This case concerns the Internet distributorof the retail goods including the book. The second case is "DELL. COM". This caseconcerns a direct distributor of the personal computer and the network equipment.These cases were analyzed by using "Layer model of the business system" which wasthe research framework of this research. It is possible to pay attention to the coreresource of the enterprise by using this framework.As a result of this research, the mechanism of the value creation process by the use ofthe core resource became clear. In conclusion, I proposed the portfolio to select thestrategic course in eBusiness.