Throughout its long history, typography has been expressd by the foremost media of the age. Typography is often treated only subjectively and by impression in Japan. I'm trying to consolidate the foundations of typography. I'll divide the history of typography into three periods William Morris and the beginning of Modernism, Modernism and new typography and Post-Modern and explain the thought of each one. I shall consider the typography of the Post-Modern period and place it in the context of modern typography. I shall compare each of the three periods and investigate the characteristics common to all. There is a difference in thought and assertion between the opinion of William Morris's and Post-Modern typography. However, their emphasis on modernity is a point of similarity.