著者

加藤 文俊

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.50, pp.155-167,230, 1997

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The present paper reports an on-going study on images of the Internet. By employing a content analytic approach, visual images of advertisement in a series of the"Internet Magazine" were coded and interpreted. It was found that the"conduit" metaphor is pervasive and seemingly privileged when we think and talk about the Internet. In it, communication is understood as a transfer of"information" from sender to receiver. I suggest that the Internet can be understood alternatively, from a"constitutive" view of communication, which perceives that meaning is constantly constructed, reconstructed, and maintained communicatively in occasions of social interactions.