著者

坂口 早苗 坂口 武洋

出版者

川村学園女子大学

雑誌

川村学園女子大学研究紀要 (ISSN:09186050)

巻号頁・発行日

vol.15, no.1, pp.127-143, 2004-03-15

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The frequency and duration of tobacco-related scenes, including cigarette smoking, side stream smoke, tobacco packs, purchasing, and an ashtray with many cigarette ends, an ashtray without cigarettes etc., were measured in Japanese television dramas, a film and a talk show. A very high frequency or tobacco-related scenes was observed on television screens when the main actor was a smoker. To prevent young people from smoking, we need to make tobacco-free television dramas, films and talk shows. Reducing tobacco-related scenes would help change the Japanese social norm of being highly tolerant of smoking.