著者

廣瀬 吉嗣 田丸 恵理子 蓮池 公威 大山 努

出版者

日本デザイン学会

雑誌

デザイン学研究. 研究発表大会概要集 (ISSN:09108173)

巻号頁・発行日

no.51, pp.304-305, 2004-05-30

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Some frameworks have been suggested as approaches to evaluate a design of store space. These frameworks integrate Kansei, eye-movements and behaviors of consumers. This research focuses on those framework approaches, especially the evaluation method of space image. Specifically, it presents a case study that provides the evaluation of a bank's pilot branch that has been reconfigured. This study performs kansei-evaluation on the pilot office from various points of view to find possible perception differences between the company and customers, and reports on an approach to design a more customer-oriented branch office of the bank.