著者

大木 裕子 根木 昭

出版者

長岡技術科学大学

雑誌

長岡技術科学大学研究報告 (ISSN:03885631)

巻号頁・発行日

no.23, pp.45-53, 2001

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Many Japanese orchestras have difficulty thriving due to the lack of adequate subsidies, the abundance of competition or the inability to attract new patrons In order to grasp a common problem in Japanese orchestras, we investigated fiom the viewpoint of organization and management, having used mainly eight Japanese orchestras as the case study We conclude the solution of their problems on three levels, governance, business and management In governance, we insist on the necessity of increasing subsidies for art and a taxation system with good tieatment to donations In business, since income and expense is not well balanced, income increases and cost reductions must be carried out In order to increase income, they have to aim at not only ticket sales but the income expansion of those other than a mam business, symphony gift shop It is also necessary to cut down the personnel, especially artists' expenses with the heaviest burden in orchestra for cost reduction Finally in management, the big issues are marketing and consistent perfoimances Japanese orchestras have performed marketing foi new customers eagerly However, marketing is indispensable in order to survive For consistent and high quality performances to attract the audiences, executive director will become more important, who has the responsibility for strategic management to solve organizational dilemmas between economics and professional artists