著者

大島 十二愛

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.70, pp.177-194, 2007-01-30

---

From the Meiji to the Taisho era, newspaper companies had undergone a particularly large growth in their enterprises. This paper focuses on "Kodomo Hakurankai" (the children's exhibition) held in 1926 and demonstrates how newspaper companies incorporated the issue of children's cultural programs into their corporate strategies. A special mention of this exhibition was that the first newspaper daily specifically for children was published in Japan. This fact is important in two senses. For one thing, considering that newspapers were regarded as for adults, the fact that a children's newspaper was published is significant. For another, the main occupation (publishing newspapers) was newly produced by the side job (various activities including the children's exhibition).