著者

小野 展克

出版者

生活経済学会

雑誌

生活経済学研究 (ISSN:13417347)

巻号頁・発行日

vol.28, pp.55-70, 2008

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This paper shows how the mass media reports the management crisis of companies. Through my research, it is found that media reports could have a huge impact on corporate credibility as well as on the fate of the reported companies. As a result of One-factor ANOVA (analysis of variance) and t Test, I have found that when companies decide on voluntary liquidation such as through debt waivers, the media often uses the words that make readers image about corporate turnaround, such as "rebuilding" and "support." On the other hand, in the case of the legal liquidation such as using the Corporate Rehabilitation Law, words that tend to damage the image of corporate credibility, such as "bankruptcy," and "failure," were used in many media reports. How the media reports company liquidation greatly vary depending on whether companies go bankrupt voluntarily or by using functions of the court.