著者

須藤 健太郎

出版者

大阪産業大学

雑誌

大阪産業大学経済論集 (ISSN:13451448)

巻号頁・発行日

vol.10, no.1, pp.43-62, 2008-10

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In recent years, Japanimation, which has been well received around the world, has grown into a powerful wave and given birth to a growing number of "otaku", and China is no exception. At the same time, the Chinese and Japanese governments have also felt the power of this trend. A range of policies and regulations have emerged one after another regarding creation of national brands and revitalization of industry. However we must admit that some difficulties still exist in implementing those policies, because it is the anime fans themselves who create the Japanimation trend. Why is the China's younger generation so deeply fascinated with Japanimation? Let us use the Japanimation fans' view of Japan and their real feeling on Japanimation as the starting point in exploring the psychological realm of Chinese youth.