著者

林 怡蓉

出版者

関西学院大学

雑誌

関西学院大学社会学部紀要 (ISSN:04529456)

巻号頁・発行日

vol.104, pp.183-195, 2008-03

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In this paper, I examine the actual situation of tobacco advertisement controls and the process of formation of the controls in Japan. Using an analysis of the representation of smoking manners advertisements, I aim to answer this following question by analyzing the representation of smoking manners advertisement. The questions: why did the problem of smoker's manners turn out to be the main focus of discussion regarding tobacoo advertisement, instead of the health problem involved? Japan Tobacco Inc. Together with the Ministry of Finance has announced the message that tobacco is one of the nonessential items for adults. At the same time they have published advertisements regaqrding smoking manners have consideration towards other people and environment when smoking.