著者

遠藤 薫

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.77, pp.105-126, 2010

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As usage of Internet has been increasing, the problem how communications through Internet are related to the formation of public opinion arose with huge attention. At this time, such interests are argued with the keyword "Public Opinion on the Net". However, if "Public Opinion on the Net" separates from "Opinion", basically, "Public Opinion on the Net" may consist of "Public Opinion on the Net" as special theory. In this paper, I examined the assumption above, and discussed how to analyze "Public Opinion Formation" process, in line with the times, when it is expected that our media environment will be more complex and interact among different carriers.