著者

金 明華

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.77, pp.187-204, 2010-07-31

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In recent years, audition programs such as "Super Girl" has become popular in China. Many idols of mainland China, playing an active part in the world entertainment, are created by these programs. Idols' fans are emerging as groups and are acting enthusiastically as an organization. This paper focuses on these new changes which have occurred in the phenomenon of idols/fans in China, and clarifies the generation and features of idols/fans, taking Li Yuchun (a popular idol, the winner of audition program "Super Girl") and her fans "Yumi" as one case. This paper also adopts qualitative research. Semi-structured interviews with 30 Yumi living in Beijing were made in 2007 and 2009. Referring to fans researches of Japan and the west, this paper analyzes interviews with Yumi and draws the following conclusions. For Yumi, Li Yuchun is not a symbol that can be replaced by other idols, and she embodies Yumi's values. Yumi do not consume Li's image as "play", keeping the identity of Yumi more seriously. From what lay behind the images such as "frankness" and "cleanliness" deciphered by Yumi, the anxieties about Chinese society, which has dropped into moral crisis and trust crisis despite high economic growth, can be seen. Yumi feel an idol's kindness from Li Yuchun, while maintaining a distance from her. They have created a sense of solidarity among a wide range of generations, mediated by the image of Li Yuchun. And they also have made a multilayered space of communication through the Internet. Especially, those Yumi who know each other in real life carry out more direct and close exchanges, though it is necessary to consider further whether these exchanges have created a gap among Yumi.