著者

井上 昌美

出版者

日本経営倫理学会

雑誌

日本経営倫理学会誌 (ISSN:13436627)

巻号頁・発行日

no.16, pp.65-77, 2009-03-31

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In this article, a CSR communication process is suggested. The process consists of a fair process and the information feedbacks to the employees, and we study its influences on the employees' trust in their managers and CSR activities. Moreover, we preliminarily analyze a survey of the employees of a certain company from this point of view. The CSR communication that I suggested made clear that it had a positive influence on the manager's trust and employee's CSR activity. From the result of the study, I suggest a management framework of the CSR communication.