著者

山本 明

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

no.78, pp.149-167, 2011-01-31

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This study analyzes the messages written about the Japanese television program "24-Hour Television: Love Saves the Earth" on the website "2 channel," the most popular online community in Japan. The study explores the comments on this television program in the online community by evaluating the features of TV watching when the program is viewed with writing messages online, and examines the various motives of the contributors of writing online. Previous studies indicated that internet users tend to be involved in "24-Hour Television"; hence, this study also explores why this show attracts so many internet users. Text mining of the messages written in "2 channel" revealed that people wrote comments as same time as they were watching TV. In their comments, the words used to express their impressions of the TV show were "kando (impression)" and "gizen (hypocrisy)." These comments suggest that the major features of their TV watching style are "tsukkomi" (to play the straight man) and "urayomi" (to guess behind the production of this show). The results also suggest that the main motive for writing their comments in the online community is social interaction (to share their emotions with the show and their watching experiences). Hence from comments on this show, it is suggested that this show's live in "2 channel" has already annual event to "2 channel" users and this show's characteristics maybe fit for live in "2 channel". It also seems that the motives for writing messages in community sites while watching TV and the features of TV programs that stimulate online messages may be common to all messages about TV in online community sites.