著者

齊藤 隆志

出版者

日本体育・スポーツ経営学会

雑誌

体育・スポーツ経営学研究 (ISSN:02897032)

巻号頁・発行日

vol.15, no.1, pp.1-16, 1999-12-15

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I set the following purposes for this study, (a)research the factor structure of core benefit exploratory, (b)describe the product function on a game-by-game basic for the core benefit. The data of questionnaire from concerning the core benefit was collected 962. Factor analysis was conducted to the data, and six factors were extracted: (1)Competition result, (2)Game content, (3)Ceremony, (4)Learning, (5)Media, (6)Merrymaking. According to interpreting in the factors, the benefit which spectators enjoyed in the stadium is classified into two parts: Sports Level and Entertainment Level, in addition, the "Sports Level" was classified into two parts: Game Level and Sports Related Events Beside the game. And then I reasoned that Competition result factor, Game content factor, and Learning Factor were in the Game Level. Ceremony Factor was in the Sports Related Events Beside the game, and Media Factor and Merrymaking Factor were in the Entertainment Level. The NBA had high benefits which were Game contents, Ceremony, Merrymaking and Media. It was an excellent product with which spectators could enjoy its well-balaced entertainment and sport. All Star soccer game and Goodwill soccer games had high benefits which were Learning and Merrymaking. The Universiade was a good and well balanced benefit product. The V-league had high benefits which were Competition result and Ceremony. The J-league had high benefits which were Competition result, Media and Merrymaking. Vocational rugby game had a high benefit which was Media. International volleyball game and Japan basketball league were porducts without any feature.