著者

藤原 達也

出版者

日本経営倫理学会

雑誌

日本経営倫理学会誌 (ISSN:13436627)

巻号頁・発行日

vol.23, pp.181-194, 2016

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In 2001, Ajinomoto sparked a Muslim boycott in Indonesia. In 2014, Cadbury had a similar problem. These incidents clearly showed that there exists a risk of boycotts even if companies have received Halal certification. In order to identify measures that companies can take to reduce boycott risk in the Halal food market, this study clarifies the differences of the two boycott incidents in terms of Islamic business ethics. In order to achieve this, first, ethical and unethical conduct in Islamic business is described in general. Second, with these rules in mind, two boycott incidents are analyzed. In conclusion, what companies can do to control boycott risk is first to understand Islamic business ethics appropriately. Second, they can establish effective internal control systems which the market can appreciate.