著者

清宮 政宏

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.407, pp.36-54, 2016

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Sports business attracts customers by players`skill, speed, and the favorite teams `victory.But in BC League, customers have been attractedby the relationships built between BCLeague and customers, and the relationshipsexpand the circle of customers.In this paper, the relationships built with customersin BC League would be promoted by"Shikake" and "Ba no Settei".And finally, the Author is proposing that"Shikake" and "Ba no Settei" would be necessaryin order to breed the strong relationshipswith customers and also breed Customer Ownership.("Shikake" which means a device topromote the relationships, and "Ba no Settei"which means the setting of the opportunityand the place to promote the relationships.)