著者

大和 毅彦

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第357号, pp.47-65, 2006-01

著者

小栗誠治

出版者

滋賀大学

雑誌

彦根論叢

巻号頁・発行日

vol.2015年(秋), no.405, 2015-09-30

著者

小川 功

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.404, pp.64-79, 2015-06

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This paper aims to explore fictitiousness intourism and chooses the Nara Dream Landtheme park, which the author describes as a"copy" of the "original" U.S. Disneyland Resort,as the object of study. The author discussessuch matters as the relationship between theoriginal and the copy, whether there were anyconnections between the creator of the originaland the founders of the copy, and the chasm ofunderstanding that existed between the twoparties.Nara Dream Land was founded by KunizoMatsuo. Deeply inspired by what he saw at Disneylandin the United States, Matsuo set out tobuild its copy in Japan with the sheer desire toshare the same exciting experience with Japanesechildren. The park, however, has oftenbeen held in a negative light, with the dominantview being it was an unofficial imitation,one that hindered the efforts years later to openthe official Disneyland in Tokyo. The park wasalso criticized for having ruined the valuablehistorical sites featured in ancient manyo wakapoems.Matsuo's autobiography and statements ofpeople close to him indicate that he met WaltDisney in 1958 and secured Disney's commitmentto provide some kind of assistance inbuilding Nara Dream Land. Their accounts canbe confirmed in several newspaper articles ofthe time, but the facts are elusive. Around thesame time, the Yomiuri Shimbun Corporationwas also vying to win Disney's cooperation fora plan to build a large amusement park by leveragingbusiness contacts with the NipponTelevision Network.Of the 20 founders of original DreamlandCorporation, the company that erected NaraDream Land, the author takes a particular interestin Masaichi Nagata, president of theDaiei Motion Picture Company. Nagata acquiredDisney's film distribution rights duringhis 1949 visit to the United States and subsequentlyhis company launched a foreign filmdivision. He also engaged in Disney characterlicensing and later helped promote Tokyo Disneylandin accordance with the agreement withthe Walt Disney Company headquarters.While recruiting potential investors forDreamland Corporation, Nagata claimed thathe introduced Matsuo to his close friend 'Walt'at the time of Matsuo's trip to America and thatMatsuo acquired Disney's permission to open areproduction in Japan. Given that Nagata wasone of the few businessmen in Japan with astrong connection to Walt Disney, and onewho made regular visits to the U.S. Disneyland,it can be presumed that his name appearing onthe list of founders as well as his active supportfor the proposed park was enough to convincepeople that Nara Dream Land was not a copybut an official reproduction of the U.S. original.In other words, Nagata's role was akin to thatof an "apparent representative."078 THE HIKONE RONSO 2015 summer / No.404The majestic railway station building situatedat the Nara Dream Land entrance is said tohave been designed by a famous architect whenhe accompanied Matsuo on his U.S. trip. Therailroad encircling the park is a standard featurein all Disneyland parks around the world, exceptfor Tokyo Disneyland, and the park inNara also adhered to this style marked by thefounder's love of trains. The author speculatesthat Matsuo, a former boss of a traveling theatertroupe, flew to the U.S. with henchmen ina show of Japanese"Jingi", and perhaps assumedthat giving his park an entrance gateway identicalto the original was sufficient to make it aDisneyland reproduction.Nara Dream Land is a negative legacy and asymbol that Japan, in the years Nara DreamLand was being developed, had not yet reachedthe level of social maturity that ensured theprotection of intellectual property rights. Thepark nevertheless had a significant impact onnumerous aspects of Tokyo Disneyland, fromits planning and establishment to designs, andfor this reason, the author argues that the nowdesolate park, and in particular, the stationbuilding of the park-encircling railroad, nothaving undergone any kind of renovationssince first built, merits recognition as industrialheritage representative of the Japanese themepark industry.

著者

筒井 正夫(評)

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第401号, pp.52-55, 2014-09

著者

小川功

出版者

滋賀大学

雑誌

彦根論叢

巻号頁・発行日

vol.2015年(秋), no.405, 2015-09-30

著者

阿部 安成

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第371号, pp.47-78, 2008-03

著者

小川 功

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第404号, pp.64-79, 2015-06

---

This paper aims to explore fictitiousness intourism and chooses the Nara Dream Landtheme park, which the author describes as a“copy” of the “original” U.S. Disneyland Resort,as the object of study. The author discussessuch matters as the relationship between theoriginal and the copy, whether there were anyconnections between the creator of the originaland the founders of the copy, and the chasm ofunderstanding that existed between the twoparties.Nara Dream Land was founded by KunizoMatsuo. Deeply inspired by what he saw at Disneylandin the United States, Matsuo set out tobuild its copy in Japan with the sheer desire toshare the same exciting experience with Japanesechildren. The park, however, has oftenbeen held in a negative light, with the dominantview being it was an unofficial imitation,one that hindered the efforts years later to openthe official Disneyland in Tokyo. The park wasalso criticized for having ruined the valuablehistorical sites featured in ancient manyo wakapoems.Matsuo’s autobiography and statements ofpeople close to him indicate that he met WaltDisney in 1958 and secured Disney’s commitmentto provide some kind of assistance inbuilding Nara Dream Land. Their accounts canbe confirmed in several newspaper articles ofthe time, but the facts are elusive. Around thesame time, the Yomiuri Shimbun Corporationwas also vying to win Disney’s cooperation fora plan to build a large amusement park by leveragingbusiness contacts with the NipponTelevision Network.Of the 20 founders of original DreamlandCorporation, the company that erected NaraDream Land, the author takes a particular interestin Masaichi Nagata, president of theDaiei Motion Picture Company. Nagata acquiredDisney’s film distribution rights duringhis 1949 visit to the United States and subsequentlyhis company launched a foreign filmdivision. He also engaged in Disney characterlicensing and later helped promote Tokyo Disneylandin accordance with the agreement withthe Walt Disney Company headquarters.While recruiting potential investors forDreamland Corporation, Nagata claimed thathe introduced Matsuo to his close friend ‘Walt’at the time of Matsuo’s trip to America and thatMatsuo acquired Disney’s permission to open areproduction in Japan. Given that Nagata wasone of the few businessmen in Japan with astrong connection to Walt Disney, and onewho made regular visits to the U.S. Disneyland,it can be presumed that his name appearing onthe list of founders as well as his active supportfor the proposed park was enough to convincepeople that Nara Dream Land was not a copybut an official reproduction of the U.S. original.In other words, Nagata’s role was akin to thatof an “apparent representative.”078 THE HIKONE RONSO 2015 summer / No.404The majestic railway station building situatedat the Nara Dream Land entrance is said tohave been designed by a famous architect whenhe accompanied Matsuo on his U.S. trip. Therailroad encircling the park is a standard featurein all Disneyland parks around the world, exceptfor Tokyo Disneyland, and the park inNara also adhered to this style marked by thefounder’s love of trains. The author speculatesthat Matsuo, a former boss of a traveling theatertroupe, flew to the U.S. with henchmen ina show of Japanese“Jingi”, and perhaps assumedthat giving his park an entrance gateway identicalto the original was sufficient to make it aDisneyland reproduction.Nara Dream Land is a negative legacy and asymbol that Japan, in the years Nara DreamLand was being developed, had not yet reachedthe level of social maturity that ensured theprotection of intellectual property rights. Thepark nevertheless had a significant impact onnumerous aspects of Tokyo Disneyland, fromits planning and establishment to designs, andfor this reason, the author argues that the nowdesolate park, and in particular, the stationbuilding of the park-encircling railroad, nothaving undergone any kind of renovationssince first built, merits recognition as industrialheritage representative of the Japanese themepark industry.

著者

小川 功

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第407号, pp.108-121, 2016-03

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When one thinks of unordinary trips, anaround-the-world cruise on a luxurious shipand a transcontinental trip on a deluxe sleepertrain come to mind. Yet this paper will discussthe opposite of these types of travel: namely,low-class trips by what the author calls “fictitiousrailways.”The mysterious and fictitious railways run bya private logging train company existed brieflybefore the Second World War on the southernedge of Shikoku Island, and vanished withoutbeing noticed. People used the service to enjoya scenic view of a valley with a famous waterfallfrom a train that did not have a roof or evenseats.Trolley trains on Yakushima Island - a WorldHeritage Site - and the Kurobe Gorge havebeen serving the same function for tourists. Butthe Shikoku one is unique in that a car withseveral adult passengers was pulled by a westerndog up a several-kilometer slope to the waterfall.The train service was sold to tourists by theSightseeing Railways, which was founded andrun by a cooperative association of the ownersof a local mountain and forest. Even thoughthe association was approved by the Ministryof Agriculture and Forestry, it did not have a licenseissued by the Railway Supervision Bureauto operate a commercial train service. Thus, itwas an unlicensed, fake railway company.So why was it able to provide the service?The answer can be found through examinationof similar unlicensed railways operating inHokkaido at the time of its original developmentin the 1930’s. Remote mountain areaswhere regular railways were unlikely to be developedwere considered special districts, andthe bureau was lenient concerning train servicesin those areas and did not apply strictregulations there.

著者

大和 毅彦

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.357, pp.47-65, 2006-01

著者

阿部 安成

出版者

滋賀大学

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

vol.373, pp.21-42, 2008-06

著者

酒井泰弘

出版者

滋賀大学

雑誌

彦根論叢

巻号頁・発行日

vol.2015年(冬), no.406, 2015-12-28

著者

松下 唯夫

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第329号, pp.1-19, 2001-02

著者

有馬 敏則

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第215号, pp.46-65, 1982-07

著者

小川 功

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第410号, pp.54-67, 2016-12

著者

小川 功

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第414号, pp.62-79, 2017-12

著者

滋賀大学 経済学会

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第351号, pp.159-181, 2004-11

著者

永田 えり子

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.第377号, pp.93-109, 2009-03

著者

清宮 政宏

出版者

滋賀大学経済学会

雑誌

彦根論叢 (ISSN:03875989)

巻号頁・発行日

no.407, pp.36-54, 2016

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Sports business attracts customers by players`skill, speed, and the favorite teams `victory.But in BC League, customers have been attractedby the relationships built between BCLeague and customers, and the relationshipsexpand the circle of customers.In this paper, the relationships built with customersin BC League would be promoted by"Shikake" and "Ba no Settei".And finally, the Author is proposing that"Shikake" and "Ba no Settei" would be necessaryin order to breed the strong relationshipswith customers and also breed Customer Ownership.("Shikake" which means a device topromote the relationships, and "Ba no Settei"which means the setting of the opportunityand the place to promote the relationships.)

著者

宮本孝

出版者

滋賀大学経済経営研究所

雑誌

彦根論叢

巻号頁・発行日

no.329, 2001-02

著者

筒井正夫

出版者

滋賀大学経済経営研究所

雑誌

彦根論叢

巻号頁・発行日

no.398, 2013-12-27