著者

前田 佳奈 畑 攻 小野里 真弓 成瀬 美紀 小坂 知子

出版者

日本女子体育大学

雑誌

日本女子体育大学紀要 (ISSN:02850095)

巻号頁・発行日

vol.40, pp.67-74, 2010-03

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Professional sports such as Nippon Professional Baseball and J-League are prosperous as a spectator sport in Japan. The badminton did not yet develop as a spectator sport. But, it became famous by the appearance of the star player. And also, the women's doubles pair placed the fourth place in the Beijng Olympics. The purpose of this study was to pay attention to spectators in badminton, and clarify the characteristic. And then, the questionnaire survey was executed for spectator and it analyzed and considered. The following results were obtained. 1. The realities of the badminton game's spectator became clear, and the various characteristics of the badminton lover became clear. 2. The service for the badminton spectators was considered. 3. A expected promotion strategy for badminton was suggested by viewpoint of diffusion.