著者

土屋 誠美 畑 攻 小野里 真弓

出版者

社団法人日本体育学会

雑誌

日本体育学会大会号

巻号頁・発行日

no.52, 2001-08-10

著者

前田 佳奈 畑 攻 小野里 真弓 成瀬 美紀 小坂 知子

出版者

日本女子体育大学

雑誌

日本女子体育大学紀要 (ISSN:02850095)

巻号頁・発行日

vol.40, pp.67-74, 2010-03

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Professional sports such as Nippon Professional Baseball and J-League are prosperous as a spectator sport in Japan. The badminton did not yet develop as a spectator sport. But, it became famous by the appearance of the star player. And also, the women's doubles pair placed the fourth place in the Beijng Olympics. The purpose of this study was to pay attention to spectators in badminton, and clarify the characteristic. And then, the questionnaire survey was executed for spectator and it analyzed and considered. The following results were obtained. 1. The realities of the badminton game's spectator became clear, and the various characteristics of the badminton lover became clear. 2. The service for the badminton spectators was considered. 3. A expected promotion strategy for badminton was suggested by viewpoint of diffusion.

著者

小山 さなえ 畑 攻 小野里 真弓 Sanae Koyama Osamu Hata Mayumi Onozato

出版者

日本女子体育大学

雑誌

日本女子体育大学紀要 (ISSN:02850095)

巻号頁・発行日

vol.41, pp.21-29, 2011-03

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The purpouse of this research was investigate effective sport service and future management by an open class,Smile tennis, which is supplied by Japan women's college of P. E.. Especially,it forces on quality of sport service and the way of new club activities support in the future. There are three results from its research. 1. The investigation of tennis lesson program as open class The target market of students was a housewife between thirties and forties.Because the program is opened in the weekday mornings, they were able to make good use of their own time after children go to school. Therefore, the concept of smile tennis can adapt to needs of the target market. 2. The possibility of management and promoting club activities support Smile Tennis can supply high quality service to student, especially 'A course'. A lot of people could take its class again, and its class helps students having good communication. Tennis is not a kind of sport which can play alone, people play tennis with friends. If people enjoy tennis with a companion, it is easy to continue club activity, and it can be higher quality for the formation of sport activity. However, in the case of Smile Tennis, the primary student is a housewife who is a kind of busy for child care,and then it is better to be less strict club activity like Smile Tennis for them. 3. The possibility of high quality service There is one of the advantages for university and people to have open class, because university can have good human, physical and systematic service skills. It is important for university to supply these service skills as open class.

著者

小野里 真弓 畑 専門攻 松山 善弘 前田 佳奈

出版者

一般社団法人 日本体育学会

雑誌

日本体育学会大会予稿集

巻号頁・発行日

vol.60, 2009

著者

小野里 真弓 畑 攻 松山 善弘 前田 佳奈

出版者

一般社団法人 日本体育学会

雑誌

日本体育学会大会予稿集

巻号頁・発行日

vol.59, 2008

著者

小野里 真弓

出版者

上武大学

雑誌

上武大学ビジネス情報学部紀要 (ISSN:13476653)

巻号頁・発行日

vol.7, no.2, pp.73-82, 2009-03