著者

YOSHIMITSU Masae 吉光 正絵

出版者

長崎県立大学

雑誌

研究紀要 (ISSN:2432616X)

巻号頁・発行日

no.1, pp.145-156, 2016-12-28

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In this paper, we analyzed for Chinese female fans of Mandpop. Recently Chinese women are using their power as consumers to forge the ideal male idols, called as "Little Fresh Meat", who is beautiful, understanding, and inoffensive. Some famous examples are EXO and TFBOYS, some of most popular male idol groups in the Mandarin popular music scene. Many global brands featuring these male idols have been successful in the conquest of Chinese millennials markets by social media promotions.In the first half of the paper, we will analyze the previous research on female fans of boyband, which has been called the male idol group in the West. In the second half of the paper, we analyze the results of surveys were carried out for the women to manage the online fan club. Online fan club has played a very important function in the Popular Culture.