- 白山人類学 = Hakusan review of anthropology (ISSN:13415980)
- no.20, pp.7-28, 2017-03
In this paper, I discuss the consumption style of people in rural Yogyakarta, Indonesia from the viewpoint of the health care as a state of physical, mental and social well-being. Specifically, I focus on the type of consumption associated with health preservation, medical treatment, elderly care and examining both goods and services.First, I studied the village inhabitants' use of the public health care services and consider that the users of these services are in the lower in the local hierarchy. By the consumption except the public health service, the consumption style of the villager is similar to the lifestyle of the urban dweller spending property for a health care.Secondly, I mentioned that consumption related to elderly care can be made possible through economic redistribution among families. The village inhabitants are making economic efforts to approach a " lifestyle like middle class ". The implication of this mentality varies. Even if information and concepts, goods, and services inevitably enter the village life from outside the village or globally, it is still most important for village inhabitants to screen out what is a necessity right now.Finally I pointed out the factors influencing economic growth in the rural area, the future strategies for goods and services providers, and the lifestyles of young people following their strategies.