著者

後藤 知美 GOTO Tomomi

出版者

現代民俗学会

雑誌

現代民俗学研究 (ISSN:18839134)

巻号頁・発行日

no.8, pp.39-56, 2016

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This study discusses the image of okami who (i) has a backbone to manage inns by themselves, (ii) feasts guests with warm hospitality, and (iii) has a good grounding in Japanese traditional culture, especially about causes and processes of its establishment, based on newspapers and magazines. In the fields of conventional folklore, women tended to be discussed in relation to home and local community.\nHowever, this study newly set the above-mentioned issues in the view of the women image in the society. It was found that the image of "okami" was shaped as a result of various situations that Japanese inns faced in each period, and finally was used as a strategy to survive intense competition in the field of inn business. The media played a crucial role not only for shaping the image of "okami" but for actual lives of okami themselves.