著者

柴田 仁夫

出版者

埼玉大学経済学会

雑誌

社会科学論集 (ISSN:05597056)

巻号頁・発行日

no.164, pp.111-135, 2021-06

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Places like Chichibu, where light anime fans1 make pilgrimages to sacred places, have already established five place brands: destination brands, geographic brands, the thematic brands, community brands, and economic development brands, based on the history of the contents and places, such as nature, shrines and temples, festivals, parks, food, and traditional crafts. Large amounts of time and money have been spent, and as a result of the dissemination of these brands, light anime fans are able to recognize the place brands and contents. In order to encourage light anime fans to make a pilgrimage to a sacred place, there are five place branding factors: "casualness," "climate," "presence of multiple contents," "something exciting," and "coexistence". These five place branding factors are necessary to attract light anime fans.1 Light anime fans are fans who watch anime but do not buy goods or attend anime events.