著者

加藤 綾子

出版者

日本社会情報学会

雑誌

日本社会情報学会全国大会研究発表論文集

巻号頁・発行日

vol.23, pp.104-107, 2008

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It is getting difficult to make hit music because consumers' tastes are diversifying. Basically, music is a product which we can't foresee the commercial success in advance. In this research, one of the successes in the music business will be shown through the case study on FUNKY MONKY BABYS. And it will suggest the possibilities for the success strategy for the music business by using new technology such as IT and marketing.