著者

藤原 雅弘

出版者

The Japanese Society of Printing Science and Technology

雑誌

日本印刷学会誌 (ISSN:09143319)

巻号頁・発行日

vol.52, no.1, pp.42-45, 2015

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Modern times have been called a sudden increase period of media. Services like Facebook and Twitter led to the spread of social networking services (SNS) , dramatically reducing the cost and difficulty of sending information: people now send information for free and share that information widely. Since the establishment of SNS on the country, enterprise, and group levels, individuals are able to offer information which, until now, was the realm of the newspaper "oligopoly," putting information on a home page immediately without letting major media through. Whenever there is a society that can be connected to the Internet, the individual now collects and spreads the first information on a subject or event. The individual becomes a target of interest and even maintains the sending power over the information, a condition previously only enjoyed by the conventional press industry. This has left the traditional media in a situation that cannot be ignored and must be changed to meet the times.