著者

XIONG Qian JUNG Hyojin KITAGUCHI Saori SATO Tetsuya

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

2015

被引用文献数

3

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Outerwear colors of H&M, ZARA, and UNIQLO were objectively investigated through their official online stores for a whole year, to clarify the common and particular features in colors among fast fashion brands. This study has focused on hue distribution, annual change, the basic and accent colors. Color feature of male and female outerwear in three brands are summarized respectively, and results demonstrate that colors of male and female outerwear in each brand are mainly low-chroma and achromatic colors, meanwhile colors with high-chroma are concentrated in the area between red and yellow direction; outerwear colors of fast fashion brands are affected by seasons, generally colors seem vivid and bright in spring-summer season, dull and dark in autumn-winter season; basic colors "white, black, navy blue, brown, gray" used in traditional apparel industry are utilized in fast fashion brands as well.