3 0 0 0 OA インスタントラーメンの消費構造分析と“康師傅”の経営状況分析
- 著者
- 賈 志聖 植松 康祐 カ シセイ ウエマツ コウユウ ChiaChih Sheng Uematsu Koyu
- 雑誌
- 国際研究論叢 : 大阪国際大学紀要 = OIU journal of international studies
- 巻号頁・発行日
- vol.29, no.1, pp.51-71, 2015-10-31
Instant noodles were invented in Japan in 1958. Since then more than one hundred billion meals of ramen noodles have been consumed all over the world. China, which consumes about half of the world consumption, is the biggest market. The biggest food company in China, Master Kong, was founded in 1992. Although the company has a short history, it has grown rapidly to reach almost the size of world-famous food companies such as Coca-Cola. We analyzed the consumption structure of instant noodles in Japan. Also, we analyzed the Chinese economy which has supported the high growth rate of Master Kong. Finally, after the analysis of the financial status of Master Kong in recent years, by comparing it to the Nisshin Foods Company, which invented instant noodles in Japan, we will discuss how Master Kong might be managed in the future.
1 0 0 0 OA 康師傅の経営戦略に関する考察
- 著者
- 賈 志聖 古殿 幸雄 カ シセイ コドノ ユキオ ChiaChihSheng Yukio Kodono
- 雑誌
- 国際研究論叢 : 大阪国際大学紀要 = OIU journal of international studies
- 巻号頁・発行日
- vol.27, no.3, pp.143-159, 2014-03-31
Tingyi (Cayman Islands) Holding Corp. (the Company), and its subsidiaries (the Group) specialize in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (PRC). The Group started its instant noodle business in 1992, and expanded into the instant food and beverage businesses in 1996. In March 2012, the Group further expanded its beverage business, and a strategic alliance between the Company and PepsiCo in the PRC beverage business was established. The Company exclusively manufactures, bottles, packages, distributes and sells PepsiCo soft drinks in China. The Group’s three main business segments have established leading market shares in the PRC’s food industry. As of December 2012, the Group was the market leader in instant noodles and ready-to-drink teas, gaining 56.4% and 44.2% market shares respectively. In this paper, we try to research the success of management strategy and perform a VRIO analysis of the company.