1 0 0 0 OA 康師傅の経営戦略に関する考察
- 著者
- 賈 志聖 古殿 幸雄 カ シセイ コドノ ユキオ ChiaChihSheng Yukio Kodono
- 雑誌
- 国際研究論叢 : 大阪国際大学紀要 = OIU journal of international studies
- 巻号頁・発行日
- vol.27, no.3, pp.143-159, 2014-03-31
Tingyi (Cayman Islands) Holding Corp. (the Company), and its subsidiaries (the Group) specialize in the production and distribution of instant noodles, beverages and instant food products in the People’s Republic of China (PRC). The Group started its instant noodle business in 1992, and expanded into the instant food and beverage businesses in 1996. In March 2012, the Group further expanded its beverage business, and a strategic alliance between the Company and PepsiCo in the PRC beverage business was established. The Company exclusively manufactures, bottles, packages, distributes and sells PepsiCo soft drinks in China. The Group’s three main business segments have established leading market shares in the PRC’s food industry. As of December 2012, the Group was the market leader in instant noodles and ready-to-drink teas, gaining 56.4% and 44.2% market shares respectively. In this paper, we try to research the success of management strategy and perform a VRIO analysis of the company.
1 0 0 0 OA 中国自主自動車業界のファジィ5F分析
- 著者
- 陳 法恩 古殿 幸雄 チン ホウオン コドノ ユキオ Faen Chen Yukio Kodono
- 雑誌
- 国際研究論叢 : 大阪国際大学紀要 = OIU journal of international studies
- 巻号頁・発行日
- vol.28, no.1, pp.37-56, 2014-10-31
The Chinese market is indispensable to international automobile companies, who are thus expanding investment in the country’s automotive industry. To increase their market share in China, automobile manufacturers and independent automotive enterprises have implemented a series of management strategies. Consequently, competition in China is becoming increasingly intense. At the same time, Chinese automobile companies have no international brand recognition. In this paper, an independent automobile enterprise of China examined using the fuzzy 5F (threat of new entrants , rivalry among existing firms , threat of substitute products or services , bargaining power of buyers , bargaining power of suppliers) analysis. We think that the application of fuzzy theory to management methods will contribute to the development of the Chinese automobile industry.