著者

陳 法恩 古殿 幸雄 チン ホウオン コドノ ユキオ Faen Chen Yukio Kodono

雑誌

国際研究論叢 : 大阪国際大学紀要 = OIU journal of international studies

巻号頁・発行日

vol.28, no.1, pp.37-56, 2014-10-31

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The Chinese market is indispensable to international automobile companies, who are thus expanding investment in the country’s automotive industry. To increase their market share in China, automobile manufacturers and independent automotive enterprises have implemented a series of management strategies. Consequently, competition in China is becoming increasingly intense. At the same time, Chinese automobile companies have no international brand recognition. In this paper, an independent automobile enterprise of China examined using the fuzzy 5F (threat of new entrants , rivalry among existing firms , threat of substitute products or services , bargaining power of buyers , bargaining power of suppliers) analysis. We think that the application of fuzzy theory to management methods will contribute to the development of the Chinese automobile industry.