著者

中口 哲治

出版者

日本感性工学会

雑誌

日本感性工学会論文誌 (ISSN:18845258)

巻号頁・発行日

vol.19, no.2, pp.189-197, 2020 (Released:2020-04-30)

参考文献数

23

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Recently, value-sharing consumption and participation behaviors triggered by words and images transmitted by celebrities, bloggers, and friends are attracting attention. The focus of this research is to clarify the various processes involved in sharing these values, and to contribute to the business management of an industry that relies heavily on sense and emotion. First, I define the idea of value-sharing, then I outline three hypotheses of the processes involved in sharing these values, followed by establishing my hypothesis model. In order to test these hypotheses, I conducted a survey targeted to influencers and event attendees, and conducted a psychological experiment about memory infiltration. The hypotheses were partially supported, however the hypothesis model leaves room for further verification. This research revealed images shared on social media were associated with memories of previously encountered images and real-life memories, and participants showed a unification of a positive state of emotions with others.