著者

中瀬 寿一

出版者

経営史学会

雑誌

経営史学 (ISSN:03869113)

巻号頁・発行日

vol.1, no.3, pp.28-55,i, 1966-12-20 (Released:2009-11-11)

被引用文献数

10

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No previous analysis has been made of Japanese advertising (advertising industry and capital) from a social scientific point of view. The study of the history of advertising has also been limited to discussions of custom and fashion.This paper outlines the history of Japanese advertising in relation to the growth, development and crises of Japanese capitalism, by considering the functions of advertising in several periods of history. It also shows how and when the advertising agency came about and has continued to develop in Japan.

著者

中瀬 寿一

出版者

経営史学会

雑誌

経営史学 (ISSN:03869113)

巻号頁・発行日

vol.17, no.3, pp.22-52,ii, 1982-10-30 (Released:2009-11-06)

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The purpose of this paper is to trace the historical formation process of the Sumitomo Zaibatsu around 1837 and 1845 with the objective of discovering how the reform of not only the house precepts, shop rules and miner's rules etc. but also the house system were done by Genbee Takawara, the head-clerk of the Izumiya-Sumitomo and how characteristics the reform of these feudalistic house system had as compared with the reform of Mitsui and Konoike in the Tokugawa Period (1600-1868).The 1830's brought Tokugawa Japan to the edge of another period of crisis compounded of financial insolvency at the top and reaction to conditions of poverty at the bottom. The country was seething with displaced peasants and the cities choked with peasants and wanderers. The poor were in a desperate mood. Outbreaks of violence and rice warehouse smashings became frequent.In 1837 there was a uprising led by Heihachiro Oshio (17921837), a scholar and a leading O-Yomei philosopher, who had already sold his books to help the hungry poor. The rebels attacked Osaka, and tried to kill the heartless Bakufu's officials and to set fire to the city centre where luxury-living merchants and usury capitalists had been living and to release its wealth to the poor. But they were put down in a day by the Bakufu's troops and Oshio took his own life.His revolt, while quickly put down, shocked greatly the Bakufu, the country and luxury-living merchants who profited while the poor starved.Thus, G. Takawara who became the leader of the Sumitomo Tempo reform, had repeatedly memorialized Tomohiro Sumitomo, the family head, on the need for reform in 1837-1844, following the Oshio rebellion. In this paper I will focus on the role of G. Takawara, the head-clerk of the Sumitomo, the most representative big business, mine-manufacturer and usury of Edo period and analyze the characteristics of the reform for the “modernization” and “rationalization” of the Sumitomo house.

著者

中瀬 寿一

出版者

中央大学商学研究会

雑誌

商学論纂 (ISSN:02867702)

巻号頁・発行日

vol.28, no.5, pp.p99-152, 1987-03