著者

和嶋 雄一郎 鷲田 祐一 冨永 直基 植田 一博

出版者

一般社団法人 人工知能学会

雑誌

人工知能学会論文誌 (ISSN:13460714)

巻号頁・発行日

vol.28, no.5, pp.409-419, 2013-09-01 (Released:2013-07-10)

参考文献数

26

被引用文献数

1

---

Previous studies of innovation have recognized that many innovations are developed by users. However, there is a risk of leaking new ideas by users who join a discussion to generate ideas. In order to avoid the risk, this study proposes a new workshop method to generate business ideas. In the workshop method, idea generators are required to discuss new business ideas based on information that is organized by users who do not join the discussion and thus never know new ideas that are created in this workshop. Idea generators who are given the user-organized information are considered to be able to create new ideas using the given information. We conducted an experiment to test this. In our experiment, participants were divided into two groups: the first group was asked to generate new business ideas based on the information with user perspective while the second group was asked to do so based on the information with engineer perspective. Performance of the first group was compared with that of the second group. Eight outside experts rated all ideas generated in terms of novelty, benefit and feasibility. The result showed that the ideas generated by the first group were rated significantly higher in terms of novelty as well as lower in terms of feasibility than the ideas generated by the second group. Furthermore, a questionnaire survey carried out to those who joined this workshop supported this finding. Our findings suggest that our workshop method is useful for bringing user perspective into actual business idea generation.

著者

和嶋 雄一郎 鷲田 祐一 冨永 直基 植田 一博

出版者

人工知能学会

雑誌

人工知能学会全国大会論文集 (ISSN:13479881)

巻号頁・発行日

vol.27, 2013

---

製品に関するアイデアを生成する際のユーザ視点の有益性は数多く報告されているが,情報漏洩等のリスクを考えると,企業における製品開発アイデアの生成に,常にユーザを直接参加させることはできない.そこで本研究では,アイデア生成時に与える情報を操作した実験を行った.その結果,ユーザ視点で作成された情報を与えることで,直接ユーザを参加させずともユーザ視点が取り込まれたアイデアが生成されることを示した.