著者

曲 揚

出版者

日本メディア学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.91, pp.123-141, 2017-07-31 (Released:2017-11-07)

参考文献数

45

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This paper discusses the political propaganda activities of Japan againstChina during the Second Sino-Japanese War by analyzing Dentsu Inc.’s Chinesemagazine from 1938 to 1944. After the investigation and arrangement of the publication activities ofDentsu Inc. during the Second Sino-Japanese War, this paper uncovers anotherside of Dentsu Inc. that differs from its well-known identity as an advertisingcompany. On this basis, this paper analyzes the content of Dentsu Inc.’s Chinesemagazine in combination with its historical context. The content of the magazinetransformed from its original coverage of trade, economic reviews, andcomprehensive monthly reviews into that of a literary magazine. Its developmentappears to show its transformation from a trade information magazineunrelated to Japan’s national policy into a weapon for opinions and ideologicalwarfare. However, this magazine was designed with a definite propagandaobject and purpose since its first publication. The characteristics of the magazineinclude:( 1) duality of superficial Sino-Japan cooperation and domination byJapanese;(2) magazine content in unilateral transmission from Japan (dominator)to China( dominatee);( 3) when Japan lost the battle during the SecondSino-Japanese War, the magazine converted its content from rational analysisand review into perceptual spirit theory, tried to fight against Europe andAmerica appealing to oriental cultural spirit, and resorted to using emotionincitingcultural and literary works as its main propaganda means. The development and content change of Dentsu Inc.’s Chinese magazinereflect how Japan explored political propaganda activities against China duringthe Second Sino-Japanese War. In other words, Dentsu Inc.’s magazine, afterseveral episodes of edition revision and final publication suspension, could not promotethe heartfelt exchange between China and Japan, and ended up in failure.

著者

曲 揚

出版者

20世紀メディア研究所 ; 2002-

雑誌

Intelligence = インテリジェンス (ISSN:13472275)

巻号頁・発行日

no.16, pp.165-174, 2016-03