- 長野県短期大学紀要 (ISSN:02861178)
- no.66, pp.13-17, 2011
The present study investigated the stereotypes of the ideal male and female face shapes depicted in Japanese comics (manga) and their influence on body image. General trends of face shapes in male and female figures (n=1381) were analyzed in manga published during 2006-2008. In manga for female readers, both males and females have a thinner cheek-jaw silhouette, while in manga for male readers, they have a natural cheek-jaw silhouette. Moreover, compared with females' face shapes of males depicted in all the manga categories have more variation of face shape. Interestingly, males in manga stories for adult female readers are depicted with the highest frequency of thin cheek-jaw silhouette. The meaning of the thinner cheek-jaw silhouette in manga is discussed.