著者

石尾 和哉

出版者

公益社団法人 都市住宅学会

雑誌

都市住宅学 (ISSN:13418157)

巻号頁・発行日

vol.2010, no.71, pp.135-144, 2010 (Released:2017-06-29)

参考文献数

12

被引用文献数

1

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House manufacturers are required to take service strategy to win market competition with competitors and make profit improvement. But it is not clear what type of service can make profit, so this thesis is to make clear it. Consumers surveys are done to make clear their Willingness To Pay for various services.And correlation is analysed between house Manufacturers profitability and their service strategy. To conclude, the service to increase products value is required by consumers and profitability of house manufactures' who provide such service is better than other companies.