- 著者
- 安野 花凜 稲葉 祐之
- 出版者
- 国際基督教大学
- 雑誌
- 社会科学ジャーナル = The Journal of Social Science (ISSN:04542134)
- 巻号頁・発行日
- no.87, pp.67-90, 2020-03-31
For many years, Japanese companies have been engaging in what can be referred to as “a closed innovation” policy, that is, they seek to create innovation within the boundaries of their own corporations. However, due to the impact of IT technology and globalization, it has become harder to create innovation within a closed community. Accordingly, this difficulty stresses the importance of seeking different approaches such as open innovation whereby large organizations collaborate with venture companies to attract people's attention. This paper focuses on corporate venture capital (CVC), which is one of the means of creating open innovation that has been attracting attention in recent years. The cosmetics industry is one of the sectors engaging in open innovation for new value creation. As the industry matures, new players with innovative technologies emerge, which intensifies competition. Collaboration with external organizations is necessary to achieve growth under such circumstances. However, there is no research on this CVC investment model, although it could be considered an effective method for the cosmetics industry to promote open innovation and restructure R&D strategy for sustainable growth. Therefore, this paper addresses the current investment model of the cosmetics industries focusing on the importance of transforming closed R&D into open R&D and on whether this approach is an effective method to attain sustainable growth. This research conducted multiple case studies on Shiseido, and POLA ORBIS Holdings, as these are two examples of cosmetic companies currently working based on a CVC investment approach. As a result, this research proposes three conceptualized CVC investment models: 1) R&D enhancedtyped CVC, 2) human resource development enhanced-typed CVC, and 3) corporate value improvement-typed CVC. Finally, there is also an analysis of the effectiveness of each of these models.