著者

谷原 吏

出版者

三田社会学会

雑誌

三田社会学 (ISSN:13491458)

巻号頁・発行日

no.25, pp.64-77, 2020-11

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1. 問題の所在と扱う作品群2. 先行研究と本稿の方法3. 『三等重役』及び「社長シリーズ」 : <出世主義>と<家族主義>4. 『ニッポン無責任時代』及び「日本一シリーズ」 : <能力主義>との共振5. 本稿の結論と意義論文

著者

谷原 吏

出版者

日本マス・コミュニケーション学会

雑誌

マス・コミュニケーション研究 (ISSN:13411306)

巻号頁・発行日

vol.97, pp.105-123, 2020-07-31 (Released:2020-09-26)

参考文献数

34

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This article analyzes magazines intended for white-collar workers to tracethe history of “intermediateness” in knowledge formation, a topic that hasbeen neglected in previous research on magazines. First, our review of the existing literature summarizes knowledgeformation as conveyed through magazines intended for white-collar workersduring the pre-W.W.II period and the period of Japan’s high economicgrowth( in the 1950’s and in the 60’s). Second, we discuss the content and function of the magazine BIG Tomorrow, which launched in 1980. Inaddition to surveying the content of the magazine, we also examine thediscourses surrounding the magazine.Third, we refer to related studies to assess how the competitive environmentof white-collar workers influenced the content of BIG Tomorrow in the1980s. We conclude that during the prewar period and the period of Japan’s higheconomic growth, the knowledge formation agreeable to the intelligentsia wasstill alive. However, as the 1980s saw an increase in university graduates, theyoung generation no longer were proud intelligentsia. Consequently, white-collar workers became targeted by Seishun Shuppan-sha, a media companyintended for non-elites. Since its inception, the company has a spirit of“competing against the educated elite,” which resulted in articles thatpromoted competition with elites through learning how to get ahead in theworkplace. Further, such competition through learning how to get ahead asmethod of differentiating between employees was promoted becausenumbers of university graduates were increasing during the period of stableeconomic growth and there was a shortage of positions for them incompanies. Additionally, the competitive structure within companies fueledthe non-elites. In view of these factors, BIG Tomorrow began deliveringlessons on “how to get ahead” as practical knowledge and white-collarworkers read them. Since the 1990s, practical knowledge formation has expanded beyond the workplace hierarchy resulting in the emergenceof a new “intermediateness” in knowledge formation within contemporarysociety.