著者

清水 真/鈴木 賀津彦 鈴木 賀津彦

出版者

昭和女子大学

雑誌

學苑 (ISSN:13480103)

巻号頁・発行日

vol.904, pp.34-51, 2016-02-01

---

The purpose of this article is to describe the journalistic practice and business strategy of the Joyo Shimbun, a local paper distributed in 15 municipalities in the southern part of Ibaraki Prefecture. It is based on the authors' interviews with its president and a Joyo Shimbun journalist. Some findings are as follows:1) There were differences of opinion among the staff on what sort of news the paper should focus on: conventional mainstream journalism or local journalism, which some regarded as important because of the effect it could have on the local community.2) Not full-time professional journalists, but part-time reporters were the primary contributors to a report on a local referendum in Tsukuba-shi.3) Journalistic quality was maintained by journalists who were professionals with experience in conventional journalism and who were sympathetic toward public journalism.4) Local Journalism is now a key concept, not only for journalism practices but also for newspapers' business strategy.The purpose of this article is to describe the journalistic practice and business strategy of the Joyo Shimbun, a local paper distributed in 15 municipalities in the southern part of Ibaraki Prefecture. It is based on the authors' interviews with its president and a Joyo Shimbun journalist. Some findings are as follows:1) There were differences of opinion among the staff on what sort of news the paper should focus on: conventional mainstream journalism or local journalism, which some regarded as important because of the effect it could have on the local community.2) Not full-time professional journalists, but part-time reporters were the primary contributors to a report on a local referendum in Tsukuba-shi.3) Journalistic quality was maintained by journalists who were professionals with experience in conventional journalism and who were sympathetic toward public journalism.4) Local Journalism is now a key concept, not only for journalism practices but also for newspapers' business strategy.