著者

Jui-Che TU Hsing-Tzu CHANG

出版者

Japanese Society for the Science of Design

雑誌

Journal of the Science of Design (ISSN:24242217)

巻号頁・発行日

vol.1, no.2, pp.2_41-2_50, 2018-01-31 (Released:2018-02-01)

参考文献数

21

---

The study explored the feelings experienced by female office workers with respect to color images for business make-up. The degree of color preference for business make-up was determined by evaluating significant differences. The results of this study were as follows. First, aesthetic measures with regards to color matching for business make-up were highly aesthetic and primarily warm in color tone with red and red-purple. Color harmony was based on the combination of the same and similar hues. Secondly, image vocabularies that referred to the color image of business make-up included the terms "natural", "friendly", "elegant", and "mature". Third, four dimension factors were identified on the basis of consumer lifestyle: meticulous planning and emphasis on convenience, reliance on well-known products, vulnerability to other people's behaviors, and brand-oriented. Ultimately, differences in color preferences were shown relative to different lifestyle clusters.