著者

Yasuko KAWAHATA Etsuo GENDA Hidehiko KOGUCH Koki UCHIYAMA Akira ISHII

出版者

Japan Society of Kansei Engineering

雑誌

International Journal of Affective Engineering (ISSN:21875413)

巻号頁・発行日

vol.13, no.1, pp.89-94, 2014 (Released:2014-01-31)

参考文献数

20

被引用文献数

4 10

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A mathematical model for the hit phenomenon in entertainment within a society is presented as a stochastic process of interactions of human dynamics. The model uses only the time distribution of advertisement budget as an input, and word-of-mouth (WOM) represented by posts on social network systems is used as data to compare with the calculated results. The unit of time is a day. The calculations for the Japanese motion picture market based on to the mathematical model agree very well with the actual residue distribution in time. The model is applied also to weekly TV drama. We show that prediction is possible in appearance to the number of news and TV and stage with regard reputation of stage actors in Japan in this paper.