- 著者
- Thomson Robert Ito Naoya
- 出版者
- 北海道大学大学院国際広報メディア・観光学院
- 雑誌
- 国際広報メディア・観光学ジャーナル
- 巻号頁・発行日
- vol.14, pp.3-22, 2012-03-15
Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users interract with differing SNS platforms (see Barker and Ota, 2011; Fogg and Iizawa, 2008; Takahashi, 2010). In this study of 131 Japanese SNS users who use both Facebook and Mixi, self-disclosure, numbers of contacts, in-group numbers, and levels of perceived commitment on Mixi and Facebook were measured. The study found that such users showed a lower level of self-disclosure, connected with fewer people and had fewer categories of contacts, and felt a higher degree of commitment on Mixi than on Facebook. It is suggested that these differences stem from differing responses to percieved relational mobility on each platform; Mixi being a socioecological environment which reflects low-relationally mobile Japanese society, and Facebook being a socioecological environment which reflects high relationally mobile North American social environments. (141/150)
- 著者
- THOMSON Robert ITO Naoya
- 出版者
- 北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University
- 雑誌
- 国際広報メディア・観光学ジャーナル
- 巻号頁・発行日
- no.14, pp.3-22, 2012
Previous studies have shown clear cultural differences in how Japanese and American social network site (SNS) users interract with differing SNS platforms (see Barker and Ota, 2011; Fogg and Iizawa, 2008; Takahashi, 2010). In this study of 131 Japanese SNS users who use both Facebook and Mixi, self-disclosure, numbers of contacts, in-group numbers, and levels of perceived commitment on Mixi and Facebook were measured. The study found that such users showed a lower level of self-disclosure, connected with fewer people and had fewer categories of contacts, and felt a higher degree of commitment on Mixi than on Facebook. It is suggested that these differences stem from differing responses to percieved relational mobility on each platform; Mixi being a socioecological environment which reflects low-relationally mobile Japanese society, and Facebook being a socioecological environment which reflects high relationally mobile North American social environments. (141/150)