- 著者
- Siyuan FANG Yoshimasa TAWATSUJI Tatsunori MATSUI
- 出版者
- Japan Society of Kansei Engineering
- 雑誌
- International Journal of Affective Engineering (ISSN:21875413)
- 巻号頁・発行日
- pp.IJAE-D-21-00005, (Released:2021-08-31)
- 参考文献数
- 40
- 被引用文献数
- 2
This study aimed to identify the psychological variables that can mediate an influence of color focality on color preference in modern Japanese culture and to specify the pattern of the mediated influence. The potential mediators were 22 appraisal dimensions and the psychological processing fluency (PPF) of colors. We conducted two experiments with native Japanese speakers, which measured these variables. Data analyses showed that gracefulness is the only appraisal dimension that can mediate an effect of color focality on color preference. Specifically, focality negatively influenced the appraisal of gracefulness and gracefulness positively impacted preference. Although a U-shaped quadratic relationship exists between focality and PPF, no relationship was found between PPF and preference. Therefore, PPF’s role as a mediator is not supported. Our literature survey suggests that the focality-gracefulness-preference relationship may be caused by the “noisy color phenomenon,” which is a cultural phenomenon existing in many color-using areas in modern Japan.