著者

孫 珠煕 馬場 弘朗

出版者

富山大学人間発達科学部

雑誌

富山大学人間発達科学部紀要 = Memoirs of the Faculty of Human Development University of Toyama (ISSN:1881316X)

巻号頁・発行日

vol.11, no.1, pp.157-174, 2016-10-25

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This study used printed questionnaires to survey university students(n=348)to understand the impact of young people's values on their fashion behavior. Its findings showed that when self-reporting their jacket size, about 60% of males reported wearing size L or larger, while about 30% of females reported wearing size L or larger. There were few statistically significant differences by gender on assessed average scores for value items, and the three factors of I. Assertiveness/Self-esteem, II. Need for Approval, and III. Negativity/Fatigue were identified. Statistically significant differences by gender were apparent for many fashion behavior items. Structural equation models having strong fit were identified for both values and fashion behavior. Young persons who were more assertive and had more need for approval in analysis by value type(four clusters)tended to be more assertive in their self-expression through fashion behavior. On the other hand, many of the young people were passive in their values and uninterested in fashion behavior. These findings suggest that young people can develop assertive values by being given opportunities to take an interest in how they dress.