- 関西大学社会学部紀要 (ISSN:02876817)
- vol.48, no.2, pp.91-111, 2017-03-31
Among recently developed advertising practices, so called advertising technology is key. Academic advertising knowledge does not exceed in that, besides industrial and business knowledge only exists. Knowledge of advertising among academics is seriously lacking compared to industrial and business knowledge. This paper describes some social problems among journalistic documents to provide a memorandum for future discussion.