著者

北見 幸一

出版者

北海道大学大学院国際広報メディア・観光学院

雑誌

国際広報メディア・観光学ジャーナル

巻号頁・発行日

vol.6, pp.3-22, 2008-03-21

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There is an increased recognition of importance of corporate reputation and corporate social responsibility. The purpose of this paper is to consider the relationship between corporate reputation and CSR. In this study, the high reputation companies and the low reputation companies were picked up. According to this research, the high reputation companies sent more information about CSR to stake holders, and CSR communication was more positively done than the low reputation companies.